A fesibility study in ice-mingle-cream

Topics: Ice cream, Marketing, Ice cream maker Pages: 14 (2441 words) Published: February 14, 2014

A FEASIBILITY STUDY ON ESTABLISHING OF ICE – MINGLE - CREAM

by
Ylyssa Mae B. Atienza
Glenn Kharlo E. Data
Keven Joseph D. Morcoso

College of Accountancy, Business, Economics
and International Hospitality Management
Batangas State University ARASOF

October 2013

CHAPTER I

BACKGROUND OF THE STUDY

Introduction

Filipinos favorite obsession is eating. They eat hearty multi-dish from breakfast to dinner. It comes with snacks which in the Philippines is called merienda, served in between meals.
A snack is any food oftentimes smaller than that of a regular and is eaten outside the three major meals, breakfast, lunch or dinner. Snacks come in a variety of forms including packaged foods and items made from fresh ingredients at home. Contrary to popular beliefs, snacks are not just kids. A healthy snack during the day can keep you from overeating. Snacking on nutritious food can also keep your energy level high and your mind without taking up a lot of time. At snack time, sometimes around ten in the morning and usually at four in the afternoon, the average Filipino takes their snacks. They call it merienda. Food served as snacks can be almost anything. Usually, they include noodles, salads, soups, pastas, native delicacies and the most popular of all, the sandwiches. Traditionally, snacks were prepared from ingredients that are commonly available in the home. Sandwiches for example, are often made from left-overs of cold-cuts, nuts, fruits and the likes. A signature dish, according to Lifestyle Network, is a recipe that identifies an individual chef, restaurant group of people or even a country. Ideally, it should be unique and allow an informed gastronome to name the chef or associate it with an individual y restaurant or refer it to a culinary region.

The Run a Restaurant website, has affirmed that the creation of a signature dish are for many of the same reasons. Having a signature dish helps in creating a name for them. If a culinary group or region is looking to expand their careers along paths such as selling cookbook or hosting cook shows. A signature dish often spurs popularity. It is in this view that the proponents, who are undergraduates of Bachelor of Science in Business Administration Major in Marketing in Batangas State University ARASOF Nasugbu Campus aims to develop snacks. The Batangas State University ARASOF Nasugbu Campus takes pride in the Bachelor of Science in Business Administration Major in Marketing course offered by the Apolinario R. Apacible School of Fisheries last July 5, 1996 through the Commission on Higher Education Order Number 42 s. 1996 by virtue of Resolution Number 117-96; s.1996. Many of its graduates are now employed in prestigious food firms or are self-employed as business owner. Even its practicumers are acclaimed for their performances here and abroad. Inspired by the philosophy, mission and vision of the CABEIHM, the proponents take part in the development and progress of the college by attempting to develop snacks and market it as the signature business of the Batangas State University ARASOF Nasugbu Campus, Nasugbu Batangas. BRIEF BACKGROUND OF THE STUDY

Sweet date back to ancient civilizations, where people enjoyed fruits and nuts candied with honey. Desserts are more than just a mere recounting of the first ice cream cone or the first time meringue was served. Even sugar was so expensive that it was a treat reserved only for the wealthy on special occasions. There is a discernable and traceable history of many of the foods that delight the sweet tooth.

There was the one you took to bed, even though you knew you’d regret it the next morning. And the one you didn’t want any of your friends to know about. And of course the one you knew was good for you but just didn’t turn on. If only were talking about lovers – and not pints of ice cream, pork rinds, and steamed spinach. Compared with food, romantic partners are relatively...
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