Visual Communication

Topics: Communication, Graphic design, Mathematics Pages: 3 (725 words) Published: February 14, 2011
Visual Communication
In maintaining effective communication, utilizing visual communication is an important part of advertising and/or expressing ideas without actually saying them. Visual Communication can be best utilized in a classroom. Shapes and colors, charts and graphs, and cartoons and illustrations are examples of the approaches to visual communication. Visuals of business progress or digress should be clearly communicated through any visual communication that relates to the operation of the business. Visual communication can be learned and is used at an early age. For example, in a seventh grade math class, the students are taught the concept of order of operations. There is a message (acronym) that the students learn for each letter of the main math operations (parentheses, exponents, multiply, divide, add, and subtract). The message is Please Excuse My Dear Aunt Sally is given along with a visual (picture) of an aunt. When the students see the picture of the aunt, the students automatically remember the steps to order of operations to solve the math problem. Including colors in this message also helps the students to remember the first letters of the math words. Shapes and Colors

Shapes and colors are used to accent and show contrasts in the message. According to Armar and JoAnna Almasude, web design, “Color considerations may also include the meanings of the colors and the moods that they could evoke. Viewers may have emotional, esthetic, biological responses to the colors of design.” (Web Design, 2002). Using colors effectively will convey a clear and concise message that is meaningful. In Appendix A, the acronym Please Excuse My Dear Aunt Sally uses shapes and colors to convey the message and show the process in using order of operations. Charts and Graphs

Charts and graphs are examples of approaches to visual communication. Using charts and graphs in visual communication will convey the idea without having to include a lot of numbers....

References: Almasude, A. and J. (2002). Principles of Visual Communication in Web Design. Retrieved on January 15, 2011 from
Lester, P. (2006). Syntactic Theory of Visual Communication. Retrieved on January 16, 2011 from

Appendix A

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Appendix B

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