SWOT of Nintendo WII

Topics: Video game console, Nintendo, Super Mario Bros. Pages: 3 (891 words) Published: October 30, 2009
Grand Canyon UniversityiIntroduction:Nintendo can trace it roots back to 1889. The original company based in Kyoto Japan produced handmade hanafuda cards for card playing games. In 1963 it's name was changed from Nintendo Playing Card Company to Nintendo Company. Along with the name change the company changed the direction of the company to interactive entertainment systems and the software industry. In the early 1970s the company moved into the toy market with several highly successful products. In the mid 1970s the company began to merge these interests and began introducing electronic games mostly for arcades. In the early 1980s the company introduced numerous games such as Donkey Kong, Zelda and Super Mario Brothers. The mid 1980s brought their first home entertainment gaming system, the N.E.S. (Nintendo Entertainment System). Since then the company has been an industry leader in new software and game system development. Their latest game system is called the Wii. The Wii has enjoyed extraordinary success since its introduction in 2006. This SWOT analysis will focus on this new game system.

SWOT AnalysisA SWOT analysis is a strategic planning method used to evaluate Strengths, Weaknesses, Opportunities and Threats. ("", n.d.)Key Strengths:Its uniqueness: When first introduced the concept of a remote and interactive gaming system seemed almost science fiction. In the last three to four years there hasn't been any similar systems introduced. The system has no competitors in this type of game system.

Its broad appeal: For the past thirty years the video game market has been dominated by kids aging from eight to eighteen. The introduction of the Wii has introduced this market to parents and others who were not very interested in the traditional game systems. The combination of ease of use, family orientated games and Wii fitness offers a little something for most everyone.

Brand loyalty: Nintendo has been in the gaming market since the beginning. The...

References: 2009). Nintendo, Company overview. Retrieved 11 Aug 2009, from boonson.comSWOT analysis. (n.d.). In (Ed.), Retrieved 11 Aug 2009, from www.wikipedia.org" (). In (Vol. , pp. -p. ). : .
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