Supersize Me – Video Questions
Food and Nutrition Period 5
1) How does McDonalds market its food to increase sales?
By strategically placing pictures and words, advertisements are made in a way to convince us to blindly purchase the product without a second thought. It just so happens that McDonalds the worlds #1 fast food franchise is also one of the most heavily advertized fast food companies. Commonly viewed video advertisements and product placement to perfectly photo shopped photos are just some examples of marketing methods commonly used by multiple industries. As a person who spends a lot of time online watching YouTube videos or just browsing, I’ve noticed a lot of advertisements and some of them really stood out to me. I recall McDonalds having multiple advertisements before the start of the YouTube telling you about their “all natural 100% Canadian Beef”. Having this before a video encourages the viewer to counting to watch the ad in order to see the video that you actually want to see. Another way McDonalds markets their foods is just by pictures with cleaver slogans or “good deals” on it. Pictures of hamburger that take hours to prepare and “make” and even longer to Photoshop frequently appears in magazines and billboards are all part of marketing tactics. The huge blown up pictures of fries found in the subway stations and on the giant screens at Trafalgar square are all there to convince you to go to McDonalds and spend money. Even something simple as having the golden arches appear in a movie increase the sales of McDonalds.
2) How does McDonalds specifically target children?
As a child, I remember begging my parents to take me to a specific McDonalds which was 20 minuets away from our house because there was a play place there. The colourful tunnel/jungle gym set draws in children of all ages to come in and purchase something just so they could go down the slide. Building these play places with the giant signs are...
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