international business study

Topics: AT&T, Bell System, Telephone Pages: 4 (1414 words) Published: April 21, 2014
In 1876, Alexander Graham Bell invented the telephone. That was the foundation of the company that would become AT&T - a brand that has become synonymous with the best, most reliable telephone service in the world. In 1984, through an agreement between the former AT&T and the U.S. Department of Justice, AT&T agreed to divest itself of its local telephone operations but retain its long distance, R&D and manufacturing arms. From this arrangement, SBC Communications Inc. (formerly known as Southwestern Bell Corp.) was born. Twelve years later, the Telecommunications Act of 1996 triggered dramatic changes in the competitive landscape. SBC Communications Inc. established itself as a global communications provider by acquiring Pacific Telesis Group (1997), Southern New England Telecommunications (1998) and Ameritech Corp. (1999). In 2005, SBC Communications Inc. acquired AT&T Corp., creating the new AT&T. With the acquisition of BellSouth in 2006, and the consolidated ownership of Cingular Wireless, AT&T led our industry in one of its most significant transformations since the invention of the telephone more than 130 years ago.

According to Brassington & Pettitt (2000), there are several different mode of foreign market entry: Direct export, Indirect export, Licensing, Franchising, Contracting, Sales subsidiaries, Manufacturing subsidiaries, Joint ventures and Strategic alliances. AT&T the choice of international market entry mode :Direct export, Indirect export, Manufacturing subsidiaries and Strategic alliances. AT&T took many actions to succeed in the changing environment. The company invested over $35 billion in acquisitions and upgrades to its infrastructure both to manage ever-increasing volumes of internet protocol and other data traffic, and to establish direct local connections to business customers. AT&T acquired a leading provider of local telephone service to business customers (TCG.) It acquired a leading provider of global data networking services...
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